(Casting) He was able to make the jump from an esports player styling in his game-of-choice, to a full time entertainer, playing the new hot game. "Taking a small little breaksy from Halo." "Focusing more on other games and streaming."
Ninja’s stream began to grow larger during the summer of 2017 after the release of Player Unknown’s Battlegrounds. PUBG made a huge splash in the streaming world. The Battle Royale format was perfect for crazy highlights, funny moments and an all around viewer experience. (Stream) Streamers flocked to the game to keep up with it’s rising popularity. The skills that Ninja picked up from his Halo days served him well, and, to an extent, transferred to this new format. (Stream) No matter what the objective of the game is, one thing started to become clear — Ninja was lethal with a rifle. (Stream) And when Fortnite: Battle Royale was released in September 2017, that kid who would play Halo wearing a cow on his head would never be the same. (Stream) On October 3, 2017 Ninja streamed Fortnite for the first time. But unlike his streams now, his average viewership stayed steady at around 5,000. And then, as December reared its frosty head, Ninja’s stream blew up. (Stream) 12,000 viewers in December 2017 turned into 25,000 in January and by the time Spring came around, he was streaming to 100,000 viewers a day. "It's so crazy man, times just change so much. Especially since like, I'm in uncharted territory as a streamer." "I always valued, I took pride in the fact that I always read every sub and every dono." "And unfortunately I had to cut out reading subs cause there's just way too many." "Here we are, about a month maybe two months in where I haven't read subs and you're complimenting me on reading all the donos right like, it's nuts. "I'll always do my best to make sure I never miss them." A former Halo pro, turned small-time streamer was climbing to the top of the Twitch viewership rankings. And he was hauling Fortnite along with him. What’s unique about Ninja’s on-screen persona is that he’s able to effectively combine the attitudes and styles of several Twitch personality archetypes. He can be boisterous and loud. (Stream) He can impress you with his play skill and in-game advice. (Stream) (Stream) He can catch the eyes of parents with his rants about the importance of education, commitment to charity and focus on mental health awareness. "And honestly I encourage everyone to do that, all the kids out there you can't just drop everything and focus on playing video games for a living. It's also becoming a very competitive career choice right now." "You want to make sure you're securing your future, and putting in the extra time to try and make this happen as well." He has the skills needed to both capture an audience (Stream) and keep them coming back day after day. "And I literally remember the turning point of my entire career was when I addressed my stream and I was just like, 'You need to understand that I love this game. But like a lot of these people who are watching me play Fortnite, like no one is supporting the channel, no one is subscribing. I can't keep playing this game if you guys don't support me.' And that day alone I think I gained like a 1000 subscribers."
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